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Statistics That Matter

Customer Decisions

Reviews are the most crucial part of the purchase decision for 90% of US customers.

-Verizon

Reputation

88% of executives consider reputation risk as a top business issue.

-Deloitte

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Customer Search

Google accounts for 57.5% of all reviews worldwide.

-Review Trackers

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Reviews are the third most influential ranking factor for Google’s local pack.

-2Step Reviews

Ratings

More than half of consumers won’t use a business if it has less than a 4* rating.

-Blue Archer

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Best-selling products’ have a 4.2-4.7 rating.

-BBS

Customer Trust

91% of millennials trust online reviews as much as friends and family.

-Optimize

Reviews

A single business review can lift its conversions by 10%.

-RevLocal​

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One hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44% boost.

​-Digital Specialist

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